Behind the Scenes of Spain’s Glitzy, Star-Studded ‘Call My Agent’ Remake, ‘La Agencia’

The series takes place in the offices of Rebecca Talent, one of the most important artistic representative agencies in the country, where the four agents – Gabi (Javier Gutiérrez), Andrea (Manuela Velasco), Matías (Carlos Bardem) and Maribel (Fiorella Faltoyano) – along with their attendees and the artists who parade there every day, generate a unique, competitive and exciting universe, but struggle to combine with their complicated personal and family lives.

Produced by Mediawan company Good Mood – behind TV hits such as “Estoy Vivo,” “4 Estrellas” and “Cristo y Rey” – “La Agencia” is bound for Telecinco in Spain, the main channel of broadcast network Mediaset España. Good Mood founder Daniel Écija, a legendary producer and showrunner behind more than 30 TV series, is heading the Spanish adaptation and will be able to tap into his own rich history in the industry to elevate the series’ authenticity.

Variety recently visited Rebecca Talent’s fictional offices and sat down with Écija and Mediaset España head of acquisitions Ghislain Barrois to discuss their glitzy new adaptation.

A Carefully Crafted Adaptation

Bringing a successful format to a new market is always a challenge. As Écija explains, comedy is one of the most complex genres to adapt, as humor is deeply rooted in local culture. “Each country has its own comedic language,” says Écija. “Comedy thrives on cultural truth, which is why adapting ‘Call My Agent!’ for a Spanish audience required extensive reworking of scripts and characters. We had to make sure the humor resonated with our audience.”

This adaptation was not rushed. The development process took nearly a year and a half, reflecting the meticulous approach taken to ensure a balance between authenticity and broad appeal. The writers and producers wanted the show to be unmistakably Spanish while maintaining the sharp wit and charm that made the original French series a global success.